Dramamine
This motion graphic series of six commercials for Dramamine presents the brand as the trusted solution for motion sickness through travel-themed storytelling. By utilizing simple characters and graphic elements to develop relatable travel stories, the work illustrates how travelers can focus on their journey without discomfort. The production covered the entire process from style frame design to final animation, ensuring all visual elements remained strictly consistent with the brand’s established guidelines.
Role: Style Frame Design, Character Design, Lead Animation
Client: 91 East Productions
Concept: Wherever the motion goes, we're already there.
Story: Families embrace the summer wherever motion lives—road trips, roller coasters, flights, and banana boats—with Dramamine along for every ride.
Commercial Series
Concept: Every ride, without the ride's worst part.
Story: A handcrafted puppet theater sets the scene for a family's journey—plane, train, car, or boat—casting each vehicle as a motion sickness symptom. Dramamine clears the stage so the trip goes on.
Concept: Relief that doesn't put the trip to sleep.
Story: At an amusement park, motion sickness and drowsy meds threaten to ruin the fun. But when Dad fishes out Non-Drowsy Naturals, the symptom balloons pop, putting the family right back on the rides.
Concept: One sign on every road: no motion sickness ahead.
Story: A fast-paced montage shows diverse families hitting the road, with every journey protected by Dramamine’s Original Formula.
Concept: From trip-dreading Dad to adventure-ready.
Story: A traveling family faces a dilemma: Dad gets motion sickness on every ride, and regular meds knock him out. Non-Drowsy Naturals with natural ginger saves the day, keeping everyone alert and awake for the vacation.
Concept: Kid-sized relief for grown-up-sized journeys.
Story: During family rides by car, boat, train, or plane, the kids feel queasy as symptom clouds gather. Dramamine for Kids Chewables sweeps the clouds away, bringing them smiling to the beach.