Hampton Jitney - Your Story is Our Story
A 46th-anniversary campaign for Hampton Jitney, the coach service connecting New York City and Long Island since 1974. Built around real riders whose lives were shaped by the journey — a partner met on board, independence regained, recovery made possible — the campaign turned customer stories into the brand's voice, deepening the connection between Hampton Jitney and the communities it carries.
Scalable Design System
One concept, seven rider stories, 12+ formats. A single flexible template carried every story across print, digital, email, social, and OOH — from full-page newspaper ads to web banners and lobby screens — keeping the campaign instantly recognizable at every size while each story kept its own voice.
Role: Campaign Graphic Design, Scalable Design System
Client: 91 East Productions
Campaign Identity
A dedicated anniversary badge, developed for the campaign period: the Hampton Jitney wordmark held within an arc marking 1974–2020, the campaign line, and the original coach illustration — a single mark that unified all 15+ formats.
Six of seven rider stories; the seventh appears in the hero above.
Print campaigns in multiple formats
Digital campaigns in multiple formats