FIT x Roc Nation - HipHop Fashion Competition

Roc Nation and FIT came together in 2026 to give five fashion design students the shot of a lifetime — and I was brought on as Creative and Video Director to tell that story. Leading a team of filmmakers, I guided the piece from concept through post — developing a visual approach that blended both brands' identities into a single, cohesive narrative built on motion graphics and cinematic footage.

Credits:
Director, Creative Director & Editor: Will C. Mun
Producer: Alex Joseph
DP: Michael Manata
Gaffer: Michael Serna Ruiz
Cam Op: Adrian Bayona
Sound Recordist: Gabrielle Caberto
Grip: Eric Anchundia
Graphic Artists: Hyun Jung Ra & Joshua Ristovski
Lead Animation: Hyun Jung Ra
Visual Research: Will C. Mun & Hyun Jung Ra
PAs: Jesse Taylor and Kevin Hill
Shot on Sony FX3
Made in Illustrator, After Effects & Premiere Pro